CDM Smith was awarded four top prizes at the Society for Marketing Professional Services Boston Chapter’s 2025 annual awards gala. The firm’s marketing and communications group won first place in the Brand Awareness Campaign category for “What Happens NEXT Is Happening NOW,” first place in the Video category with the More Than Work video series and first place in the Social Media and Best In-House Design categories for the One Day video series. The SMPS awards are presented to the firms and individuals who made the most distinguished contributions in the marketing realm for the Boston-area architecture, engineering and construction industry in 2024-2025.
First Place: “What Happens NEXT Is Happening NOW” Brand Awareness Campaign
CDM Smith’s “What Happens NEXT Is Happening NOW” campaign is the backbone of who we are and what we do as a firm. We know our clients are faced with the constant burden of planning for and addressing the uncertainties of tomorrow. As a firm, we’re energized by the possibilities to make things better and brighter, now. Whether clients were looking for a trusted firm to solve their biggest challenges, or potential employees were looking for a place to pursue their passions, we’re at the forefront of a cutting-edge, forward-thinking and optimistic culture. Learn what's NEXT, NOW for us!
Love the visuals and graphics on your video. I especially appreciate the sub-slogans specific to certain audiences. Such a creative and timely idea.
SMPS Judges’ Comments on Next is Now Campaign
First Place: More Than Work Video Series
Our More Than Work video series spotlights a few of our best and brightest; talented and passionate people who go above and beyond every day—inside and outside of work—for their clients, colleagues, communities and themselves. The series offers viewers a deep dive into the ethos of an individual employee, breaking open their “why” to reveal a kaleidoscope of volunteer efforts, life experiences, or one big WOW factor that truly connects them to their work. Their #MoreThanWork stories reflect our vibrant community and nurturing environment that supports career progression and personal growth!
Your entry left me with a clear sense that CDM Smith truly embraces and uplifts its people. Measuring impact on employee morale and connectivity can be difficult, but it's clear based on your feedback that you successfully achieved this goal!
SMPS Judges’ Comments on More Than Work Video Series
First Place: One Day at CDM Smith Social Media Series
Produced entirely in-house, the One Day series features short videos of our talented, multi-dimensional staff from various backgrounds and roles, sharing their daily routines and aspirations. A twist on the popular "day in the life" video format seen across social media, our “One Day” series serves a unique dual purpose: a singular day as well as the beginning of an aspirational statement. From the smallest moments to the grandest initiatives, our employees are empowered to create their own path and live out their passions authentically to create a better world.
This submission is impressive! The way this was approached is innovative and I wish I could see this more with companies. This is a great way to start introducing people to companies and what it is actually like to work for such a company.
SMPS Judges’ Comments on One Day Video Series
Best In-House Design
CDM Smith’s winning Social Media entry took home the additional honors of Best In-House Design, a distinction recognizing the best in-house creative team.
“Thanks to the firm’s investment in us, the active participation of our employees in what we do, and the incredible talent of our Marketing and Communications team, CDM Smith once again stood head and shoulders above the competition,” says Julia Forgas, Chief Marketing and Communications Officer. “On behalf of the team, we are so grateful for the continued support and belief in what we do. Representing CDM Smith on stage was an immense honor.”
CDM Smith is a privately owned engineering and construction firm providing legendary client service and smart solutions in water, environment, transportation, energy, and facilities. Passionate about our work and invested in each other, we are inspired to think and driven to solve the world’s environmental and infrastructure challenges.